Criteo, a performance marketing technology company, recently announced that it has launched its regional operations hub in Dubai, reflecting its determination and commitment to spreading throughout the Middle East.
Announced at the ArabNet Digital Summit 2015, the company’s choice for establishing a regional office shows that there is a growing demand for enhanced mobile and online engagement. For the past two years, Criteo has been an active supporter of Middle Eastern businesses and its client base is comprised of many successful online merchants including propertyfinder.ae, MarkaVIP, and Souq.om.
“E-commerce in the Middle East is at an exciting crossroads. Understandably, advertisers and marketers are vying to secure a sizable online presence, and to do so better and faster than the rest,” Dirk Henke, Criteo's managing director for Eastern Europe, the Middle East and Africa, said. “Criteo is specially equipped to deliver these market needs. We are excited to increase our regional presence with our new regional hub at a time when businesses in the Middle East are wired for positive change, and Criteo looks forward to supporting new and existing clients in implementing effective digital strategies.”
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