Sproxil, mHealth partner to extend technology

Brand protection and loyalty solutions provider Sproxil has partnered with Mobile Health Management Co. (meHealth), a Saudi Arabian mobile health care space, to make available in Saudi Arabia Sproxil's Mobile Product Authentication (MPA) technology.

MPA is part of a suite of mHealth services is is available for free. The technology gives consumers information to enable them to tell the difference between authentic and non-authentic goods in stores and other marketplaces. MPA gives tips on how to recognize counterfeit pharmaceutical products.

The technology is available on most mobile devices and through the internet.

“MHealth Co. is a premiere health resource in Saudi Arabia and a leader in the Middle East for leveraging mobile phone technology to support and promote healthier lifestyles,” Alden Zecha, chief financial officer and strategist at Sproxil, said. “Having the opportunity to work with the organization gives us a strong advantage in the region. Through this partnership, we look forward to enabling greater consumer empowerment and engagement with mobile technology in Saudi Arabia.”

Hamad Al Omar, chairman at mHealth, agreed.

“Sproxil’s mission to improve quality of life through innovative technology solutions parallels our own goals as an organization,” he said. “We are enthusiastic about partnering with a company that shares our focus on using mobile technology to advocate information sharing. We firmly believe in Sproxil’s business and are excited to be promoting its adoption in Saudi Arabia.”