LINE launches Ramadan campaign

A new Ramadan campaign was unveiled in Saudi Arabia by LINE, one of the leading lifestyle platforms in the world.

The initiative made it possible for LINE users to donate to their favorite charities while chatting with friends and family during the holy month. From July 11-15, LINE donated 50 Saudi Halalas for every unique message sent via its application to Tarahom Jeddah, a Saudi based nonprofit organization that assists prisoners and their families.

LINE is a free application; to date it boasts 10 million users in Saudi Arabia and is one of the world's fastest-growing social platforms.

“Saudi Arabia was one of the first markets in the Middle East that we looked into as part of our global expansion plans,” Ik Jae Jeong, business development manager at LINE PLUS Corp, said. “Today, in a very short span of time, we are proud to have gained the attention and support of a highly engaged, tech-savvy user base from the Kingdom. The Ramadan campaign is our sincere initiative to work with the local community and contribute to the society’s growth and wellness. The market has been very encouraging and we are keen to reach out to more users through our locally relevant and customized Arabic campaigns for Saudi Arabia.”

LINE recently conducted a competition in the Middle East in which users were invited to submit self-designed stickers that showcased the region’s culture, language and nuances from their daily lives in a fun, creative manner. The competition garnered more than 1,000 entries from youth across the region, including Saudi Arabia.

The grand-prize winner was a 23-year-old Saudi teacher, who received $10,000 and an opportunity to release her design work via the LINE Sticker Shop.

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