Skin care specialists derma e establish new office in Dubai
The derma e brand has seen growing interest in the Middle East and North Africa (MENA), prompting the company’s decision to open the new office. The new team will work toward marketing, sales and technical needs in the region.
“We’re very excited about the prospect of a closer relationship with our customers in the Middle East,” Mike Bistany, derma e’s director of international sales, said. “Our derma e MENA office is perfectly located and expertly staffed to meet consumers’ skin care needs in this dynamic and growing part of the world.”
The new derma e MENA office is managed by a completely local staff living and working in Dubai. The office will serve as the main contact point for the brand’s regional network of distributors. Staff there will be be tasked with guiding brand development, training and education as well as optimizing logistics for distribution of the skin care products.
The best-selling derma e products in the MENA region include Skin Lighten, Scar Gel, Evenly Radiant Dark Circle Eye Crème, Anti-Wrinkle Vitamin A Glycolic Cleanser and Very Clear Acne Cleanser.
The company’s products are popular not only for their effectiveness, but also for the brand’s reputation for corporate social responsibility. Products are developed cruelty-free and are 100 percent vegan. Manufacturing and operations are completely powered by wind energy.