Samsung Experience Store opens first store in the Middle East

The Samsung Experience Store recently opened its first shop in the Middle East at Hamad International Airport (HIA)

Operated by Qatar Duty Free, the high-tech experimental hub allows guests to experience the latest innovations from Samsung. In addition to learning about the products, passengers traveling though the airport can get help with software upgrades, application issues and any other technical problems with their Samsung items at the store's customer service desk.

“We are very pleased that HIA will be the first international airport to house a Samsung Experience Store,” Hayssam Yassine, head of IT and Mobility Sales Group at Samsung Gulf Electronics, said. “It’s a destination for more than 28 million passengers a year, and it is the ideal place for us to connect both new and loyal customers to our expanding product range of mobile devices.”

The store also was received with enthusiasm by Keith Hunter, senior vice president of Qatar Duty Free.

"This is an original and dynamic concept that we are proud to introduce to our customers shopping at the airport," Hunter said. "This innovative store will appeal to those who wish to experience world-class technology in a highly interactive retail environment."