Mediaquest partners with emblem for public relations services

Mediaquest recently entered into an agreement with motion public relations agency emblem to launch its Cinematic PR service.

The new service will enhance digital video coverage of Mediaquest's editorial division and range of media-related events.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world," Mediaquest co-Chief Executive Officer Alexandre Hawari said. "These activities are helping underpin the growth reclaim development of the UAE."

Emblem's Cinematic PR program strives to re-create conventional methods of sharing public relations content with the media and a brand’s audience. Mediaquest will be using Cinematic PR in its digital video area.

“We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service," Zelda Hyman, founder and managing director of emblem, said.

Mediaquest, which launched in 1997, strives to offer a variety of media platforms and event management activities across the Arab world, operating outlets in Algiers, Beirut, Dubai, Jeddah and Riyadh.