Spark* Middle East renews advertising contract with wasl

Spark* Middle East, the Dubai-based advertising agency, has decided to renew its collaboration with wasl Properties & wasl Corporate.

Spark* was awarded the wasl contract after a highly competitive pitch process brought proposals in from seven different agencies, including several multinational corporations competing for the business.

As part of the renewed contract, Spark* will continue to handle creative advertising solutions for both wasl Properties and wasl Corporate. The contract win continues an advertising account Spark* has worked on for the past three years.

Niveen Tolba, wasl’s head of marketing and corporate communications, said it was the quality of Spark* Middle East’s ideas and creative solutions that made the decision.

“We are glad to have joined hands with Spark* again,” Tolba said. “The wasl-Spark* partnership has only strengthened over the past three years, and our renewed collaboration will serve as a catalyst for wasl’s growth. Spark*’s efficient management of our creative requirements will take wasl to greater heights.”

Spark*’s managing director, Yusuf Pingar, said the two companies have formed a strategic relationship since they began working together, which will be the basis of success for both companies.

“The extension of our partnership is a testament of the creative and inspiring work environment that we nurture and grow,” Pingar said.

wasl was established in 2008 by the Dubai Real Estate Corporation to manage its assets and grow its real estate portfolio. The company’s main objective is to strengthen Dubai’s position as the premier hub to live and work in, or travel to.