Posterscope announces partnership with OAG

Posterscope MENA, an out-of-home (OOH) communications agency network, has announced a new collaboration with OAG, an airport and airline data and analysis; this will give Posterscope and its clients access to travel data that will improve airport campaigns and efficiently target passengers in an airport environment.

This data provides understanding of passenger trends and will allow for actionable insight and planning and best in class reporting across three key data sets: origin, seasonality, premium passengers or a combination of data sets.

The origin data set, for example, will provide better guidance on market selection to effectively reach target passengers by origin and guide advertisers on where to place budgets. By tracking origin and analyzing their travel behaviors, the company is able to better understand key departing, arriving and transfer hubs for that specific audience. Ultimately, this will lead to greater cost efficiency for clients whose marketing dollars will be guided as to where and when to target the maximum amount of passengers.

This consumer-insight-led approach to airport planning will allow for more creative, effective and quantifiable out-of-home solutions to advertisers seeking to engage with more mobile and connected consumers traveling around the globe.