AllSaints fashion outlet to open in Dubai's Mall of the Emirates

Leading U.K. fashion outlet AllSaints is coming to the Middle East thanks to a new deal with Majid Al Futtaim, a shopping mall, retail and leisure company in the MENA region.

Majid Al Futtaim announced that the region’s first AllSaints store will open in the new wing of Mall of the Emirates in Dubai on Sept. 28.

AllSaints selected Majid Al Futtaim Fashion, the fashion retail arm of the Majid Al Futtaim holding company, to act as the exclusive regional partner for the British fashion brand.

“We are excited to add AllSaints to Majid Al Futtaim Fashion’s growing range of prominent fashion brands,” Rajiv Suri, Majid Al Futtaim Fashion’s CEO, said. “The unique fashion house will add a new dynamic to our portfolio and will bring the best of British fashion to the UAE.”

Suri said the partnership demonstrates the company’s strong regional experience and knowledge, which attracts high-profile brands to the Middle East.

The first AllSaints location in the Middle East will be a 6,000-square-foot store in the Mall of the Emirates new extension and will open its doors with the brand’s Autumn 2015 Collections.

The space is being created in collaboration with the AllSaints store design team to create the brand’s iconic aesthetic of bespoke fixtures and hand-crafted industrial display units.

“The collaboration between AllSaints and Majid Al Futtaim Fashion was born of a shared obsession with exceptional customer experience, as well as a passion for bringing AllSaints’ contemporary designs and premium quality collections to fashion lovers in the Middle East,” AllSaints CEO William Kim said.