Zain expands its Customer Day to a weeklong effort

Building upon the success of its past Customer Day initiatives, mobile telecom company Zain, which serves customers throughout the Middle East and Africa, recently hosted a Customer Week during which employees at all levels dealt directly with customers.

"Zain is focused on delivering an affordable and compelling digital lifestyle experience to our customers," Zain Group CEO Scott Gegenheimer said. "The main focus of Customer Week is to offer an opportunity for traditionally non-customer-facing staff and leaders to connect with customers as well as with our internal frontline staff. The week offered all stakeholders a great platform to step out of their daily roles and gain additional insights and awareness of the importance of nurturing the customer relationship."

The aim of the project was to enhance employees' customer service skills with the goal of improving the overall experience for Zain's customers.

Zain's first Customer Day took place in early 2014; since that time the company has hosted one such event each quarter.

"Ultimately, customers are the reason why Zain exists as a company, and ensuring that we continue to offer quality services in an appealing manner is critical," Gegenheimer said.