Ajman launches ‘Sincerely Emirati’ destination brand at ITB Berlin

The Ajman Tourism Development Department (ATDD) launched “Sincerely Emirati,” the slogan of the emirate’s new destination brand, at the recent ITB Berlin travel trade show.

Several top hotels in the hospitality industry will partner with ATDD General Manager Faisal Al Nuaimi to lead the brand including Ajman Saray, Fairmont Ajman, Crown Palace Hotel, Kempinski Hotel Ajman, The Ajman Palace Hotel, Ramada Hotel, Travel Center, ITLT and Anta Travel and Tours.

“Our participation this year in ITB is very significant because we are unveiling Ajman's new destination brand abroad,” Al Nuaimi said. “We have unveiled the new brand and the slogan to all government and private sectors in Ajman last week but this is the first time it will be promoted overseas. ITB Berlin is the first international exhibition of the year for the travel industry and everyone looks forward to attending the event so this is the most successful platform to unveil the new brand which is expected to be seen by over 10,000 exhibitors from over 180 countries!”

The objective of the new brand will be to promote Ajman as a tourist destination and hub of business engagement. Leaders chose the slogan “Sincerely Emirati” with the belief that it represents the genuine hospitality of the people of the region.

“The size of Ajman helps to create a town-living feeling which gives visitors a more charming feel as opposed to a big city,” Al Nuaimi said. “We have a good climate and environment, friendly local people, tradition in art and culture, entertainment and leisure provision. It is the genuine welcoming nature of our people that differentiate Ajman's true sense of place.”

Al Nuami formed a delegation that Director of Tourism Development and Marketing Department Yamina Aoucher, Hind Al Marzooqi, head of marketing and promotion and Mohammed Moula, inspection executive, to ITB Berlin. 

This year marks the 50th anniversary of the ITB Berlin travel trade show, which brings in more than 110,000 trade visitors each year, 40 percent of whom have traveled internationally.