Manthan, a business intelligence and big data analytics solutions company, is strengthening its reach in the Middle East by partnering with Kuwait Application Service Provider (KASP).
Manthan hopes to take a portion of the big data market in the Middle East, which is projected to reach $12.3 billion by 2020, at a compound annual growth rate of 19.4 percent.
KASP has a substantial presence in a variety of industries, including media, engineering, public transportation aviation and airline, making the IT department of Boodai Group a strong partner for Manthan.
“The Middle East is a strategic market for us and Kuwait, with its strong retail and customer centric businesses market, becomes one of the leaders for growth in the region,” Mohammed Ehtesham, director sales - Middle East and Africa for Manthan, said. “KASP is the leading business intelligence solution provider in the region since 1998 with its excellent corporate network and regional relationships, focus on creating value and understands the market very well. This partnership will help businesses take advantage of award winning predictive and prescriptive analytics, to boost revenues amidst challenging economic conditions.”
Businesses in the region utilize Manthan’s simplistic solutions to rein the power of analytics to better the business’ function. The company’s regional office is located in Dubai Internet City, the heart of Dubai's tech innovation hub. In addition, the company has numerous dedicated team members in different areas of the region.
“This is a strategic partnership for us,” KASP General Manager Magd Donia said. “KASP has been a prime provider of business intelligence solutions in Kuwait anf the region for the past 18 years. Today, Kuwaiti businesses need advanced, specialized, ready to use, packaged business intelligence solutions that do not require a large investment of time in project deployment cycles. Businesses here are eager to see results faster, and Manthan's solutions are perfectly positioned to match the market need.”