Ras Al Khaimah Tourism Development Authority unveils new brand identity

Ras Al Khaimah Tourism Development Authority has unveiled its new brand identity, aimed to reposition the destination to reflect the area's new vision and tourism strategy.

The rebranding is designed to showcase Ras Al Khaimah as a premier tourism destination. The new effort focuses on the area's natural assets, a sense of luxurious indulgence, activities for tourists and an experience of authentic Arabian heritage.

The emirate aims to attract one million visitors by the close of 2018, as well as to diversify its world-class hotel portfolio and restore historical sites.

The new Ras Al Khaimah logo features the iconic Watch Tower landmark.

"This is a groundbreaking move for us," Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said. "Our new branding strategy and logo reflect the evolution of the destination, its vision for the future, as well as the authenticity which Ras Al Khaimah offers. It is our priority to enhance the destination and demonstrate its rich Arabian culture, heritage and traditions to a global audience." 

Ras Al Khaimah's new positioning underscores its unique offerings for leisure and business travelers alike, with desert, beaches and mountains all within close proximity.