Bahrain Airport Company convenes ad sales meeting for site terminal

Bahrain Airport Company recently gathered for an ad sales meeting concerning the site terminal.
Bahrain Airport Company recently gathered for an ad sales meeting concerning the site terminal. | Courtesy of Shutterstock

Bahrain International Airport (BIA)’s managing body, Bahrain Airport Company (BAC), recently provided an informational meeting about advertising the facility’s new passenger terminal at Mövenpick Hotel, Muharraq, with both BAC staff and interested parties in attendance.

Representatives from both Bahraini and global advertising firms participated to learn more about a planned bidding process. 

BAC Chief Commercial Officer Mohamed Khalil welcomed the guests and introduced his colleague, Derek Hendry, who serves as a development director and who made a presentation about the airport’s modernization program (AMP).

BAC staffers George Moore, who directs non-aviation revenue, and Mariam Al Khalifa, head of leasing and concessions, were also on hand. 

"The launch of our commercial tender program is another significant milestone in our $1.1 billion transformation,” Khalil said. “Increasing the size of our retail space and bringing in new concepts is central to our plans to give passengers the best possible experience in becoming a great airport."

Khalil added that the company, which is planning to engage retail food and beverage vendors in the new passenger terminal, wishes to uphold strict guidelines for leasing and operations. 

The new terminal is expected to be complete in 2019. Bahrain’s modernization depends highly on keeping pace with the aviation industry.

“This advertising concession is a multimillion-dollar, 10-year contract and will require investment in infrastructure and design of the new airport passenger terminal building and management of the new advertising assets," Khalil said.

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