Memac Ogilvy Bahrain names new strategic planning director
In this role, Saxena will assist the marketing communication agency in gaining a better understanding of the customers being targeting for specific brands and thus create more effective marketing campaigns.
"Bahrain already stands out with its diverse demographics and unique economic profile, making it all the more exciting to cultivate consumer insights," Saxena said. "I look forward to complementing the creative, digital and social teams to help clients confidently tick off their objectives."
Among Memac Ogilvy Bahrain's many clients include VIVA Bahrain, MODA Mall, Bahrain International Circuit and American Express Middle East.
Saxena brings eight years of strategic planning and marketing communication experience to his new position at Memac Ogilvy. His previous clients have included General Motors, Nestle, Philips and Unicef.
"Arpan has a unique way of speaking consumers' language and tuning our team's creative minds into the right frequency," Memac Ogilvy Bahrain Managing Director Ghassan Boujacli said. "We're glad to welcome him onboard and strengthen our position at the forefront of integrated communications."
Memac Ogilvy serves more than 150 international, regional and local clients through its 15 offices across the Middle East and North Africa region.