JRD Group's JustProperty.com expanding to Bahrain, Jordan

Alex Nicholas
Alex Nicholas | JRD Group

The JustProperty.com platform, a real estate tool for managing markets across the Middle East, recently announced it is expanding its operations to Bahrain and Jordan.

This news is part of the quick emergence of JustProperty.com, a product of the JRD Group, over the past six months. Prior to that, the company had been operating in the Middle East for several years. As the JRD Group website points out, the firm started to offer services in 2008, when, “the UAE was just starting its internet revolution.”

JRD operates JustProperty.com along with other regional services such as JustRentals.com, which covers more than 45,000 rental properties within the UAE, and PropSpace CRM, a leading customer relationship management tool for the real estate industry.

Aggregating property listings for both residential and commercial properties, JustProperty.com showcases all of these results to online shoppers. Users can take a look at listings, and contact agents or sellers through e-mail.

“It’s intended to provide a use-friendly, reliable and technically advanced property search experience.” JRD Group CEO and Founding Partner Alex Nicholas told the Gulf News Journal.

Nicholas said the real estate portal will work in Bahrain and Jordan the same way it does in the other countries.

“We will continue to add new features in line with user preferences.” Nicholas said.

Offering these real estate services across larger parts of the Middle East, company leaders assert, follows a determined investment in research and a commitment to the region and its property markets.

"We are a forerunner among Middle East real estate portals, and we believe in bringing that same great property search experience to other parts of MENA, with the advanced property search tools that folks in the UAE know and love.” Nicholas said. “It's what spurred us to launch in Qatar and Saudi Arabia late last year. … For us, Bahrain and Jordan offer compelling growth prospects and lack a distinct leader in terms of the online property search market, making them attractive locations to launch in. As we expand our presence across MENA, it will bring us closer to our stakeholders, keeping us in tune with user needs so that we can continuously innovate new ways for people to effectively find that perfect home or office.”

That commitment, Nicholas said, is long term. JRD Group leaders are excited about making both of these new markets permanent parts of operations.

“(Bahrain and Jordan), much like the UAE, are also in the midst of a ‘soft’ market, yet this cycle, like in the past, will too pass.” Nicholas said. “The leadership and governance in these countries is both institutionally strong and forward-thinking and there continues to be distinct, measured growth in these markets. We see opportunity ahead, and believe in entering these markets now, in order to capitalize on them in the future.”

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