Al-Yaqout Group, based in Kuwait, and Bayara recently signed an agreement that will place Bayara’s nuts, dried fruits and spices in Kuwait stores.
“Bayara is a leading and well-loved brand in the Middle East and North Africa in FMCG and we're very proud to be the exclusive distributors for their range of spices and dried fruits and nuts in Kuwait,” Shahid Khan, group CEO of Al-Yaqout Group, said. “Bayara's products will complement the brands we currently distribute in Kuwait, further strengthening YFC's (the distribution hub of Al-Yaqout Group) portfolio and servicing growing demand from retailers and consumers in Kuwait for high-quality food and beverage products.”
The exclusive deal means YFC will allocate Bayara’s most popular products to a variety of hypermarkets, supermarkets and grocery stores. The company will also introduce Bayara's shop-in-shop layout in top hypermarkets as well as Kuwait’s most well-known hotels, cafes and restaurants.
“Kuwait is an important Middle East market for Bayara and one in which we need to build a strong market presence, as we have already done successfully in the MENA region,” Jean-Marc Lourau, CEO of Bayara, said. “Al-Yaqout Group is an ideal, strategic distribution partner for our brand, given its existing network and reach, and this will help ensure we quickly penetrate the Kuwait market with our fast moving range of high quality products.”