Souq.com, the largest online retail and marketplace program in the Middle East, announced that it has launched a Microsoft online store, which gives consumers in the Saudi Arabia and United Arab Emirates an exclusive destination to shop for Microsoft products.
The online store, which will be accessible from Souq.com, will offer shipping, 24/7 online site access and customer support for all of its brands, such as Xbox, Surface and Lumia.
"The Gulf region has shown incredible growth in the online shopping space," Tony Gebran, Regional Director, Retail Sales and Marketing, Microsoft Middle East and Africa, said. "The United Arab Emirates, for example, leads the Middle East in e-sales volumes, with some forecasts indicating a $10 billion market in the country by 2018. Moreover, in Saudi Arabia alone, the e-commerce market is set to hit $10.8 billion by 2020 compared with a projected $6.8 billion in 2016.”
Gebran noted that these figures make a partnership with the Gulf’s leading e-commerce provider a great fit. Souq.com’s CEO & Co-Founder, Ronaldo Mouchawar, agreed. He said he believes Microsoft is an ideal partner due to its reach and reputation.
“This partnership will allow Microsoft to maintain its brand identity, as well as benefitting from our online prowess, back-end technology and logistics,” Mouchawar said. “We are constantly investing in technology and infrastructure to help brands grow autonomously so we feel Microsoft has an exciting future with us as it expands across the region."