If you believe a recent quality-of-life study, the emirate of Ras al Khaimah (RAK) is really a pretty nice place to live.
The study is a collaboration between the Ras al Khaimah Tourism Development Authority (RAK-TDA) and Nielsen, the consumer research firm.
The new study is the first of its kind – RAK-TDA commissioned research initiatives to look at the overall quality of life for RAK residents, with an eye toward the global World Happiness Report, in which the UAE ranks 28th out of 156 countries.
In the study, 1,500 people were interviewed across 35 nationalities in different parts of Ras al Khaimah.
The study found certain aspects of life in the emirate connected to positive responses of the study. For example, 91 percent of respondents said they believed their city is safe to live in and 79 percent expressed satisfaction with their work/life balance.
Other positive aspects of the study included 82 percent indicating state-of-the-art medical facilities are available to them, and 74 percent touting government services, as well as 80 percent talking positively about the location of Ras al Khaimah and its connection to the rest of the country.
“The emirate offers a peaceful alternative to the hustle and bustle of other cities, providing good value for money and an enviable lifestyle.” Ras Al Khaimah TDA CEO Haitham Mattar said in a press release. “Access to beautiful beaches, nature, mountains and desert in an authentic Arabian setting is a draw for expatriates, residents and tourists alike.”
Mattar elaborated on his response to the study results in an e-mail interview.
“The figures speak for themselves, and we are delighted to see that Ras Al Khaimah is well on track to contribute to the UAE’s position within the World Happiness Report.” Mattar told Gulf News Journal. “Our tourism efforts not only focus on attracting visitors, but we always ensure that our strategies will benefit local residents, whether it is improvement of public infrastructure or boosting the emirate’s economy through successful tourism tactics, ultimately offering more job opportunities for residents. We are working with government entities and private stakeholders to ensure a high standard is maintained and highlighted improvements are addressed.”
Mattar also talked about new initiatives and offerings for local travelers - one is a collaboration with Seawings Lifestyles, a premium seaplane operator.
“Visitors to Ras Al Khaimah are now able to enjoy an even more luxurious break in the emirate, choosing from a number of packages to enjoy the ultimate staycation.” Mattar said. “The partnership means that we can offer visitors an extraordinary experience of Ras Al Khaimah from start to finish, suiting those looking for indulgent stays, whether they are seeking culture, wellness or adventure.”
In describing what’s in store for visitors, Mattar cited other summer attractions that enhance the quality of life in Ras al Khaimah, including the Al Marjan Tent and unique dining options, the appeal of local beaches and services to keep guests connected to what’s happening in football with available broadcasts of games around the world.
Also, Mattar said, a “majestic” mountain area of Jebel Jais offers a unique destination for visitors.
“It is a key component of our summer promotions, appearing in our marketing, advertising and PR campaigns,” Mattar said. “Offering a cooler atmosphere due to the height of the mountain, Jebel Jais is popular for hikers, drivers looking for scenic routes, cyclists and those simply looking to become one with nature and culture.”
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