Qatar Airways rebrands cabin crew recognition program

Qatar Airways has rebranded its cabin crew recognition program, Kafou -- which means “job well done” -- and added colleague feedback on its flights.

With Kafou, multiple sources and data combine to form a system for recognizing stand-out cabin crew performance.
 
“We encourage our crew members on board to constantly challenge themselves to deliver customer experience that is personalized, purposeful and pleasant,” Qatar Airways Senior Vice President of Customer Experience Rossen Dimitrov said. “Qatar Airways is extremely proud of the men and women who serve as our brand ambassadors on board and their commitment to excellence, and as such we wanted to extend upon our existing feedback program, so that all of us -- fellow colleagues and our loyal passengers -- can take part in congratulating cabin crew for a job well done.”
 
The company re-launched the program with the new branding at an official ceremony in Doha. During the ceremony, Qatar Airways recognized cabin crew members who have demonstrated the values that Qatar prides itself on in delivering world-class service. The cabin crew members recognized were Jonathan Michelsen, Elbert Hernandez, Hiba Rqfiq, Clarence Virtudazo and Nathanael Hovee.