Oman Air announces partnership with UMS to deliver Media Box reading materials to passengers

Oman Air has announced a partnership with United Media Services LLC (UMS) to provide Media Box -- one of the largest e-paper media libraries -- to first class and business passengers on its flights.
 
The Media Box, a web-based platform, delivers easily downloadable reading materials such as newspapers and magazines. Once downloaded, the materials are presented unabridged and in the same layout used in print versions, which can be browsed intuitively.
 
"Oman Air is committed to continuously finding new ways to surprise and delight our customers, increase convenience and make their passenger experience even more enjoyable,” Said Al Raisi, executive vice president of products and brand development, said. “We are therefore excited to have appointed the Media Box to deliver digital media services for customers in our premium lounges at Muscat International Airport.”
 
Al Raisi commended the expertise of the media and sales professionals at UMS. He believes Media Box will be well received by passengers.
 
“This service will be warmly welcomed by our premium customers at Muscat, and further extends Oman Air’s innovative digital strategy,” Al Raisi said.
 
Media Box will also provide an analysis tool for the airlines, as it will be able to track the media favored by its audience. In the future, the company can use the analysis to create a more targeted service.