Blowout&Go celebrates first anniversary at The Dubai Mall

A pop-up beauty experience was held at The Dubai Mall from Oct. 12–22 to celebrate the first anniversary of Blowout&Go.

The 11-day event was the product of a special collaboration between the shopping center and Blowout&Go and was hosted in a specially designed structure in the Grand Atrium of The Dubai Mall.

Participants at the beauty project were treated to complimentary blow-drys, makeovers, special giveaways and meet-and-greet opportunities with celebrities. Tutorials from top names in the beauty industry will also be offered, including ghd, Balmain Hair Couture, Shiseido Ginza Tokyo, Harcourt and Neu Lash.

“After last year's spectacular launch event at Grosvenor House, we wanted find a venue to say thank you to all our customers, and no other place fitted the bill better than the world's largest mall, The Dubai Mall,” Paria Ghorashi, founder and CEO at Blowout&Go, said.

The event is free to the public and the complimentary services will be offered from 10 a.m. to 10 p.m. each day.