The purpose of the new facility is to serve as a hub for favorable start-ups and develop an ongoing educational facility to fill the need between the university and the work force. The new unit will also host talks with industry leaders and workshops to help develop self-awareness and growth within emerging entrepreneurs.
The opening event was attended by nine noteworthy dignitaries, including Khawla Al Serkal, director general at Sharjah Ladies Club; Saif Al-Midfa, CEO of Expo Centre Sharjah; Marwan Al Serkal, CEO of Sharjah Investment and Development Authority (Shurooq); Hussain Al-Mahmoudi, CEO of American University of Sharjah Enterprises; Dr. Khalid Al Midfa, chairman of the Sharjah Media Corporation (SMC); and Khalid Al Midfa, chairman of Sharjah Commerce and Tourism Development Authority.
In addition, Salim Al Qasimi, chairman of the ruler's office; Mohammed Al Thani, chairman of the Sharjah Department of Statistics and Community Development (DSCD); Fahim Al Qasimi, chairman of the Department of Government Relations; Dr. Björn Kjerfve, chancellor of American University of Sharjah (AUS); Najla Al-Midfa, general manager of Sheraa; and Sultan Al Qassemi, founder and chairman of Barjeel Securities took part in the event.
The shared workspace aims to help the community of entrepreneurs collaborate with others in Sharjah and throughout the world to exchange ideas and share knowledge.