Global Islamic Economy Summit in Dubai features discussion on 'modest fashion'
Ritu Upadhyay, Middle East correspondent of Women’s Wear Daily, moderated the panel. Panel members included UAE-based global modest fashion influencer, Soha Taha -- SohaMT on Instagram -- and Kerim Ture, founder of Turkey-based global modest fashion e-commerce store, Modanisa.com.
“The need for modest fashion among Muslim women gave rise to an all-new industry, and social media became the platform through which I could share my take on the latest trends and instantly communicate with those who valued my opinion,” Taha said. “Followers became buyers, and today I receive orders from and deliver to more than 75 countries around the world.”
Modanisa.com receives more than nine million visitors per month. The website carries more than 300 brands and 45 designers. Ture believes the large amount of site visits are due to an upward market trend that has occurred since 2011.
"Even with the groundswell, we believe that this is a largely untapped sector, and we are currently serving only four per cent of the addressable market," Ture said. "Whether it is fashion in daily wear or for special occasions, the modest fashion consumer looks to us and to Influencers to bring them options, and we also play a key role in creating awareness around specific culturally unique trends that may not be seen elsewhere.”