Abu Dhabi University announces new undergrad, postgraduate programs

While participating in the NAJAH Education, Training and Careers Exhibition 2016, Abu Dhabi University announced the launch of several new undergraduate and postgraduate programs.

The list includes the Bachelor of Business Administration in Digital Marketing Communication; the Master of Engineering in Electrical Engineering and Computer Engineering; the Master of Science in Electrical Engineering and Computer Engineering; the Master of Science in Information Technology; the Master of Science in Sustainable Architecture; and the Master of Strategic Leadership.

In addition to the announcement of the new programs, the university stated that -- for the 2016-2017 academic year -- there will be a strong focus on research-focused conferences. These range from “The Arab HEUG Alliance 2016 Conference” and “Fifth Annual International Conference on Mathematics & Its Applications” to the “Fifth United Arab Emirates Undergraduate Student Research Competition (UGSRC),” the “2nd Conference on Organization and Management (ICOM),” and many others.  
  
The chancellor of Abu Dhabi University noted that NAJAH has always been a respectable and interactive tool for the facility to communicate important information to students, parents, academics, representatives of educational facilities and officials in the education industry.

“The annual exhibition is a unique opportunity for Abu Dhabi University to explore various areas of joint collaboration with participating counterparts, whether they represent higher education institutions or training and careers organizations from the business sector,” Abu Dhabi University Chancellor Dr. Nabil Ibrahim said. “Furthermore, we get the opportunity to introduce visitors of the exhibition to our portfolio of programs, which have been designed and launched after comprehensive and extensive studies of the labor market and its growing needs of national professional cadres to serve various growing sectors.”

Ibrahim also noted that the university’s College of Engineering is accepting applications for its newly implemented postgraduate programs. They include: the Master of Engineering in Electrical Engineering and Computer Engineering; the Master of Science in Electrical Engineering and Computer Engineering; the Master of Science in Information Technology; and the Master of Science in Sustainable Architecture.

“The College of Engineering also recently secured international academic accreditation from the world-renowned Engineering Accreditation Commission (EAC) of ABET for two more of its programs: the Bachelor of Science in Mechanical Engineering and the Bachelor of Science in Information Technology,” Ibrahim said. “With these additional accreditations, all of the university’s engineering programs are now accredited by ABET, except the Bachelor of Science in Chemical Engineering, which has yet to have a graduating class before the college pursues academic accreditation for it.”

The chancellor added that ADU’s College of Business Administration now offers the nation’s first Bachelor of Business in Digital Marketing Communications, which will educate and prepare students to become the work force’s next generation of digital marketers, with a specialty in marketing businesses internationally. Part of the coursework will be to prepare graduates on how to improve website design and function based on the spending habits of a target audience as well as initiate digital marketing strategies through different social media platforms like Facebook, Twitter and Instagram.

“Furthermore, the new academic year also witnessed the launch of the College of Law under which the university offers the Bachelor of Law, and both the Master of Public Law (in Arabic) and Master of Private Law (in Arabic),” Ibrahim said.