Emaar Properties hires chief digital officer

Emaar Properties has named Veresh Sita its chief digital officer.

"It is an honor to lead the technology and digital transformation for Emaar Properties," Sita said. "My focus will be on building high-performance teams that love working together and deliver digital transformation through customer-oriented digital platforms, automation at scale, product-based developments, and velocity and continuous service delivery."

Sita has more than two decades of experience within the information technology field. While he most recently served as CIO of Alaska Airlines, previous roles have included assisting in the transformation of the IT services department at real estate company Colliers International and leading the largest business process and systems transformation in the history of Starbucks Coffee.

"Emaar is moving into the next era of growth centered on the new digital ecosystem that is shaping customer outlook and preferences," Emaar Properties Chairman Mohamed Alabbar said. "With our strong international footprint and diversified business competencies, Emaar’s strategy to create long-term value will be led by innovative, tech-driven business and enterprise systems. Veresh has proven global expertise in reengineering technology platforms that will contribute tremendously to the organization’s growth."