Emaar announces Sita as new chief digital officer
Sita has vast experience in developing customer-oriented solutions as an international technology professional and will help propel Emaar’s growth.
In his previous position as CIO of Alaska Airlines, Sita managed a team of 300 IT professionals responsible for investing in the airline’s infrastructure, innovative programs, and technical advancement. In addition, he played a key role in transforming the information and technology services department while serving as the CIO and CDO for Seattle-based Colliers International.
Sita is now tasked with building a new digital strategy that will skyrocket Emaar’s growth. He is also responsible for restructuring and prioritizing Emaar’s technology blueprint to provide quality customer service and built the company’s awareness and reaction time to the every-changing world of technology.
“It is an honor to lead the technology and digital transformation for Emaar Properties, a developer of architectural icons, and the pioneer in developing integrated master-planned communities,” Sita said. “It gives me the opportunity to be part of a global company with a truly global technology mandate. Emaar’s success is led by its relentless focus on customer service excellence that will continue to be the key objective of our new digital strategy. My focus will be on building high performance teams that love working together and deliver digital transformation through customer-oriented digital platforms, automation at scale, product-based developments, and velocity & continuous service delivery.”
Sita’s work as CDO will ensure Emaar’s customers in every region receive exceptional client service. He will work towards the highest quality IT services that the company requires each day. He will also bring ideas to the table to advance the company’s strategic plan for the future.
“Emaar is moving into the next era of growth centered on the new digital ecosystem that is shaping customer outlook and preferences,” Mohamed Alabbar, chairman of Emaar Properties, said. “In today’s fast-evolving world, organizations that lead are the ones that can automate at scale, are agile and highly responsive to the needs of customers.”
In his previous work history, Sita filled the role of director of Global Business Systems Solutions at Starbucks Coffee Company, heading the company’s biggest change in business processes and systems. Puget Sound Business Journal named him "Best CIO of a Large Company" in 2013.
Sita is a native of South Africa and earned his bachelor’s degree in commerce/business information systems from the University of Witwatersrand in Johannesburg, South Africa. The internationally recognized digital expert also takes time to mentor youth and business executives.