Manthan, Al Habtoor Motors collaborate for vehicle personalization platform

Manthan is teaming up with Al Habtoor Motors, recognized in the Middle East as a top automobile distributor, to create a user-friendly omnichannel personalization tool to better the customer experience.

With TargetOne, businesses can now gain a real-time view of campaign performance through a central hub, micro-segment and machine learning-based recommendation engines to personalize every promotion. A unique Vehicle Personalization feature will also provide an additional edge to the business by tailoring communications to potential buyers.

"Due to the nature of rapidly changing and competitive market it was getting increasingly challenging to target and track campaigns accurately,” Sahayam K, director of IT at Al Habtoor Motors, said. “With TargetOne we can provide our business teams with an integrated, single window view of our multi-channel campaigns. What we really liked about Manthan was that it was a cloud based solution that business users could intuitively use, and of course, the fact that we were up and running in short span of time."

Al Harbor Motors is known throughout the region to work with luxury automobile names like Bentley, McLaren, Bugatti and Mitsubishi. The auto industry group will collaborate with Manthan TargetOne to build a personalization tool based on analytics to help create more loyal customers and increase the average purchase cost from each buyer. Manthan's utilizes a cloud-based, award winning advanced analytics solutions, which will support customers in building a clear path to profit and offer real-time analytics to continue to advance the product.

"Manthan TargetOne will enable us to manage our multi-channel campaigns more effectively, thereby giving us better ROI and a more impactful customer contact plan,” Sujata Dutta, head of CRM at Al Habtoor Motors, said. “It helps manage our campaigns from start to finish. By integrating with our core ERP, it allows for easy target segmentation and list management. Its built-in tracking and analytics are also some of the other features that we find useful."

The TargetOne tool allows businesses to see analytics as they are taken in minute by minute. That information can then be used to personalize the experience for each customer, promoting items the customer is likely to choose and improving profit. The tool itself, a one-of-a-kind vehicle personalization platform, also gives the business the ability to communicate the buyer individually.