Telecom renews support for Kuwait farmers market

Zain, Kuwait's leading telecommunications company, recently cemented its partnership with the first farmers market in the country, Qout Market.

The market held its second gathering earlier this month at the Circle of Peace - Shaheed Park, and brought in a crowd of approximately 15,000 buyers, like last year. Local farmers and artisans come to share ideas, market their produce and homemade items, and offer support to one another.

Zain considers its market support part of its Corporate Sustainability and Social Responsibility program, and says its goal is to help youth from in the region recognize and develop their talents. The company hopes to encourage young entrepreneurs to lead the way in new product development and strengthen the creativity of young adults.

Zain also sponsored its own booth at the market and welcomed passersby to take part in several contests with prizes, as well as sponsoring a contest through social media.