Dubai Festival City adds a new flavor to its menu
The Tawasy Group recently announced its next location in fine dining will be in the popular community inland of Dubai Creek, near the Festival Waterfront Center and attractions like the city’s IKEA outlet.
Tawasy plans to add 10 more restaurants in the next four years thanks to “healthy growth” in the food and beverage sector and a big urban population that views eating at restaurants as a common leisure activity. Many other food and beverage and hospitality companies have been witnessing this trend and are trying to get a seat at the table, looking for real estate locations that will entice diners.
As for the new restaurant, the Tawasy Group leaders describes the cuisine as consisting of homemade and traditional recipes from around the region, created in a certified modern kitchen with premium, fresh ingredients.
“We aim to set a benchmark in not just the quality of our food, but also through our excellent service,” Tawasy Group CEO Rami Wardeh said.
Wardeh told the Gulf News Journal that his teams are confident about the expansion by the restaurant group, describing the newest addition as a “specialty Arabic and Mediterranean eatery.”
“Our move complements the UAE’s robust F&B (food and beverage) industry, which is forecast to grow by around 4 percent annually, to reach around 13.2 billion U.S. dollars in 2018,” Wardeh said. “In line with this, we plan to open 10 more restaurants nationwide in the next four years, as well as seek expansion in the GCC through franchising programs.”
Wardeh also cited the success of Tawasy’s delivery and take-away outlets, Mashawi2Go and Manqeesh2Go. Mashawi2Go, featured on sites like Zomato, prepares food such as chicken and kofta kabobs, lamb fillet, and a range of sides like hummus and taboulah.
Tawasy Group’s new location will face stiff competition, as clusters of restaurants vie for customers in the Festival City area, including branded franchises like Hard Rock City and even IKEA’s in-store restaurant, which, like at other locations, is sure to feature the Swedish meatballs so many associate with IKEA shopping.
Festival City diners can choose from continental fare, Chinese or Indian cuisine, and more, but with so many drawn to the area’s local attractions, there are a lot of mouths to food.