Sabre named alternative by large hotel group

Global Hotel Alliance (GHA), the largest alliance of independent hotel brands, recently announced the selection of Sabre Hospitality Solutions as an alternative distribution provider for its members.
 
"Similar to the airline alliance model, GHA offers independent and privately-owned hotel brands the opportunity to increase their customer reach globally, through a shared loyalty platform; and to create cost efficiencies based on scale and collaborative products and services," said Christopher Hartley, CEO of Global Hotel Alliance, in a statement. "GHA looks to its technology partners to provide hotels the ability to instantly recognize customers across all of our member brands, thus enhancing the guest experience.”
 
All 35 of GHA’s hotel brands can now choose the Sabre SynXis Central Reservations (CR) for distribution solutions. This means that more than 550 hotels, resorts, palaces and spas have access to Sabre systems.
 
"The complexity and competition in the hospitality space is growing at an unprecedented rate," Alex Alt, president of Sabre Hospitality Solutions, said. "To win, hotels need to master distribution -- and master it fast. As the leader in this space, we look forward to helping GHA member brands and individual hotels grow their revenue and bookings in every channel from OTAs to GDS to direct."