Abu Dhabi Chamber’s Al-Ain branch hosts seminar on innovation

The Al-Ain branch of the Abu Dhabi Chamber of Commerce and Industry recently hosted a seminar on attracting customers and innovation for businesses in the city, featuring a lecture from Salem Al-Esai, director of the Chamber's Al-Ain branch.
 
In the seminar, Al-Esai, who is the financial and managerial advisor on innovation strategies for commercial projects, discussed the importance of innovation in international business so companies can remain competitive in a global market marked by technological and knowledge advances. He also discussed the need to apply innovation to commercial projects and e-trade in order to attract new customers.
 
“Enhancing competitive capabilities or even maintaining them requires taking serious steps towards innovating and presenting good products with competitive prices or developing new technologies to produce these products,” Al-Esai said.
 
His remarks at the seminar also covered customer maintenance through the lens of what turns customers toward other suppliers and a gave a presentation on successful and outstanding innovation models for commercial advertisements across a range of media.
 
The seminar, which was attended by more than 50 companies with a presence in Al-Ain City, was in line with the Abu Dhabi Chamber of Commerce and Industry’s initiative to push companies toward innovative and creative developments to further their services, products and businesses.