AOL partners to sell ad inventory in Middle East

AOL (NYSE: AOL) has inked an exclusive partnership agreement with Digital Media Services (DMS) of Dubai to find Middle East advertisers.

David “Shingy” Shing of AOL announced the partnership at the Festival of Media MENA in Dubai.

DMS is the digital media representation arm of Choueiri Group, which also manages inventory for television and radio stations, newspapers, magazines, and billboard owners across the region. It has offices in Dubai, Beirut, Riyadh, Jeddah, Kuwait, and Cairo.

Penny Harris, Head of International Revenue, AOL added: “We’re very happy to be working with DMS in the Middle East. The region is rich with opportunity for brands and we believe our cross-screen display and video solutions will help advertisers reach very desirable and engaged global audiences.”