3 MENACOM firms come together for a cross-cultural Iftar in Dubai

Three firms in MENACOM Group – the Middle East’s largest marketing, communications and media services company – teamed up to hold a remarkable Iftar gathering for their stakeholders.

Advertising firm The Classic Partnership, PR and media house Raee and branding specialists AIS Brandlab came together for an Iftar feast that marked the end of Ramadan in style for the three companies’ guests at A La Turca Restaurant in Dubai’s Rixos the Palm Hotel.

Agency professionals and media and corporate partners shared a common space for Iftar, allowing the gathering to renew relationships and foster a deeper understanding of the important and reflective month of Ramadan together.

Classic Partnership Partner nad CEO Rahul Nagpal said Ramadan is always a special time of year for the ad firm’s employees, and the company likes to give something back.

“We deeply value the efforts of our fasting employees who balance their spiritual needs with the demands of work at office,” Nagpal said. “The Iftar gathering allows us to connect with all our stakeholders and share the spirit of Ramadan with everyone, and also sensitize the non-Muslim members of the organisation with the cultural and religious fabric of the country.”

The Classic Partnership, Raee PR & Social and AIS BrandLab attract talent from countries and cultures around the globe.

Company leaders feel that diversity is important for operating in the globalized marketplace and the Iftar gathering provides an ideal platform to exchange cross-culture knowledge while learning about the values and principles that guide central beliefs in the region.