Home Centre plans major fifty-outlet expansion in the Middle East

Home Centre, the largest home decor retailer in the Middle East, is celebrating twenty years in business by unveiling plans to open more than fifty new stores across the region over the next five years.

The Dubai-based brand has grown from a single store opened in Sharjah in 1995 into an international network of nearly ninety stores operating in ten countries. The company’s total retail space currently occupies four million square feet.

Médéric Payne, CEO of Home Centre, attributes the company’s growth to a versatile offering of products, affordable pricing and a customer-centric approach. Payne said those qualities have been the cornerstones of Home Centre’s business strategy and success.

Now the company plans to invest more than $272 million over the next five years to strengthen its presence across the Middle East, North Africa and Asia. More than forty existing Home Centre outlets will also see remodels and upgrades while Payne makes moves to fortify the company’s supply chain and enhance its warehouse infrastructure.

Payne plans to explore expansion opportunities in new markets like Kazakhstan, Morocco, Kenya, Algeria and Angola, both through organic growth and new franchise operations. The brand’s planned expansion is predicted to create around 3,000 new jobs by 2020.

“Twenty years marks a significant milestone for a home-grown brand like ours that has today evolved to become the region’s preferred home shopping destination,” Payne said. “We started with a vision to provide customers with high quality products at affordable prices and today two decades later, customer satisfaction continues to remain a prime focus for us.”