Dubai Chamber reduces customer service delays

The Dubai Chamber of Commerce and Industry has achieved a goal it set to decrease transaction times and reduce waiting periods for members requesting services.

In 2008, 53.85 percent of customers waited for 15 minutes; by mid-2014 the Dubai Chamber served 64.6 percent of customers in less than six minutes and by the end of the year, 74.5 percent of customers were served in six minutes or less. In the first eight months of 2015, that rose to 75 percent.

According to Majid Saif Al Ghurair, chairman of the Dubai Chamber, the quicker service times are in keeping with the organization's dedication to implementing the best international standards in customer service and satisfaction.

To meet these goals, the chamber has begun using smart applications, information technology and a variety of e-services.

“The added-value services that Dubai Chamber offered to the customers helped it raise the customer satisfaction percentage," Al Ghurair said.