During the 45th World Congress of the International Association of Financial Executives Institutions in Milan, James Hogan, Etihad Airways president and CEO, spoke of how the airline has been able to differentiate itself from the competition in the 12 years it's been in operation.
With a network of almost 600 destinations, Etihad's growth includes the introduction of next-generation aircrafts in its service as well as its in-flight product and services, such as the Residence, a three-room space exclusive to the airline’s Airbus A380 aircraft; first-class apartments and suites; business-class studios; in-flight chefs; food and beverage managers; and even nannies.
The company has also invested and partnered with other airlines. For example, last year the company bought 49 percent of Italian airline Alitalia.
“Our strategy delivers benefits well beyond what is offered by standard commercial alliances," Hogan said. "We are increasingly moving toward a seamless guest experience across our member airlines. We are also offering an effective and increasingly attractive alternative to global mega carriers. In 2014, our partner revenues reached $1.1 billion (USD), up 24 percent. Clearly, customers are choosing Etihad Airways and partners.”
During the event, Hogan also announced the growth plan for Alitalia, which may offer flights to South America and increase its national service in the near future.
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