Qatar Airways recently announced that it has signed an agreement with FC Barcelona to remain its jersey sponsor through June 30, 2017.
“Three years ago, the joining of FCB and Qatar Airways was truly history in the making, as this was the first time we entered into such a landmark sports partnership,” Qatar Airways Group CEO Akbar Al Baker said. “We feel very proud of the milestones achieved by the team during the last few years, and it is a great honor to have the opportunity to remain standing side by side with the club. This new agreement shows the world how strongly we stand behind FC Barcelona, and we look forward to a great upcoming season together.”
Qatar Airways entered a partnership with FC Barcelona in July 2013. Together, the organizations have conducted a multitude of activations. FC Barcelona is featured in safety videos on the airlines. Additionally, Qatar Airways has launched successful campaigns including “The Land of FCB” and “The FCB Holiday” that build on the concept of “a team that unites the world.”
One of the fastest-growing airlines in the world, serving more than 150 destinations, Qatar Airways has helped FC Barcelona market its brand and widen its fan base around the globe.