'Discovery Channel Shark Week' exhibit opens at Dubai Aquarium

Emaar Entertainment, the leisure and entertainment subsidiary of Dubai-based Emaar Properties, and Discovery Consumer Products, the licensing arm of Discovery Communications, announced the opening of the next phase of their partnership, the “Discovery Channel Shark Week” exhibit at Dubai Aquarium and Underwater Zoo.

“At Dubai Aquarium and Underwater Zoo, we’re passionate about educating the public on these incredible and often misunderstood creatures,” Paul Hamilton, general manager and curator of Dubai Aquarium and Underwater Zoo, said. “The ‘Discovery Channel Shark Week’ exhibit invites visitors into the incredible world of sharks in a truly innovative way that both educates and entertains.

The exhibit features digital technology entwined with living marine life, providing fresh new ways to showcase the marine creatures to tourists and the citizens of the UAE. Species in the exhibition include hammerhead sharks, bonnethead sharks and devil rays. 

“Celebrating its 28th anniversary year, Shark Week is arguably one of Discovery Channel’s most iconic and talked-about program franchises”  Amanda Turnbull, vice president country manager, Discovery Networks MENA, said. “For years, Shark Week has sought to show a different side of these mysterious creatures and educate audiences about their natural behaviors and habitats.”