Deyaar book fair focuses on Year of Reading

In support of UAE’s Year of Reading, Deyaar Development PJSC recently hosted a book fair at its company headquarters. 

Deyaar is widely recognized as one of Dubai’s top property developers and real estate service providers. UAE’s Year of Reading was initiated by Sheikh Khalifa Al Nahyan, president of the United Arab Emirates (UAE), with a goal of growing knowledge by inviting the younger generation to read more and become more innovative.

Those who attended the book fair could receive a discount of nearly 70 percent. The event was held in collaboration with Impulse Group, a recognized leader in the world of book and reference product marketing.

“Today’s book fair is part of Deyaar’s ongoing support for the Year of Reading and our commitment to raise awareness of this important initiative,” Mona Altamimi, Deyaar’s vice president of corporate communications, said. “Earlier this year we opened a library at our head office for employees to exchange and share books, in order to encourage greater levels of reading among our employees. At Deyaar we are committed to implementing an effective CSR strategy that makes a positive and lasting contribution to society.”