Cradlepoint teams up with Midis Group to expand in Middle East
Cradlepoint connects people, places and things over wired and wireless broadband while Midis Group is dedicated to bringing the best technology brands and solutions into emerging markets.
"Cradlepoint's technology solutions are world-class and ideal in markets such as retail, hospitality, public sector and transportation," Husni Hammoud, general manager of emerging markets at Midis Group, said. "Midis Group is well positioned to work as Cradlepoint's partner in the Middle East with decades of operational expertise that will facilitate rapid growth."
Under the deal with Midis Group, Cradlepoint's solutions will be available in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
"Cradlepoint's partnership with Midis Group will drive our growth in the Middle East and strengthen our distribution channels," Cradlepoint's Europe, Middle East and Africa Vice President Hubert Da Costa said. "Midis Group will be working as a direct extension of our existing sales and marketing resources and will continue our strategy of building a highly experienced team to implement innovation that provides new areas of opportunity for channel partnerships to meet the needs of our joint customers."