QAD selected by SADAFCO to improve forecasting and supply chains
SADAFCO, which is based in Jeddah, Saudi Arabia, produces, imports and distributes food products throughout the Middle East and Gulf region. It is the Middle East’s leader in milk, tomato paste and ice cream categories, with many of its products being marketed under its flagship brand Saudia.
“We were using spreadsheets to do the majority of our forecasting and it was not providing the level of accuracy we needed,” Pat O’Toole, SADAFCO’s manager of planning and supply chain systems, said. “We wanted a comprehensive solution that would meet all our supply chain needs while integrating with ERP. Not having to implement everything in one go is perfect for our business. Over time, using QAD DSCP should allow us to better manage our inventory, improve our customer service levels, reduce our make-to-order lead time and increase our promotional profit.”
SADAFCO hopes QAD can reduce costs and inefficiency through a variety of methods, including the reduction of raw material inventory and raw material costs. SADAFCO decided to choose QAD due to the comprehensive end-to-end solution QAD offers.
“When a leading regional player the size and stature of SADAFCO chooses to implement our entire DSCP solution it is a sign that we are on the right path,” J.C. Walravens, QAD senior vice president of Europe, Middle East and Africa, said.